Senior Associate, Digital Activation (Programmatic & Direct)
OMD is the Cannes Lions 2024 Media Network of the Year and the world's largest media network with over 12,000 employees. They are seeking a Senior Associate for Digital Activation to manage programmatic advertising campaigns, ensuring strong performance aligned with client goals through data-driven media activation.
Responsibilities
- Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.)
- Implement campaign structures including line items, targeting, creatives, pacing, and budgets
- Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met
- Troubleshoot campaign delivery issues and ensure proper tracking and tagging
- Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions
- Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments
- Identify opportunities for performance improvement and scaling
- Support weekly and monthly reporting deliverables for clients and internal teams
- Translate campaign performance data into clear insights and actionable recommendations
- Maintain reporting dashboards and assist with performance analysis
- Work cross-functionally with strategy, analytics, creative, and client services teams
- Coordinate with platform vendors and data partners when needed
- Assist managers in preparing campaign updates and performance summaries for clients
- Conduct QA checks on campaign setups, pixels, tracking, and creative assets
- Ensure campaigns comply with brand safety, privacy regulations, and platform policies
Skills
- 1–2 years of experience in digital media buying, programmatic advertising, or digital activation
- Hands-on experience with at least one DSP such as: DV360, Prisma, CM360
- Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers
- Familiarity with ad serving, tagging, and tracking pixels
- Proficiency in Excel / Google Sheets for data analysis and reporting
- Strong attention to detail and organizational skills
- Experience with data visualization tools (Tableau, Looker, Power BI, etc.)
- Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)
- Familiarity with audience segmentation and data platforms (DMP/CDP)
- Understanding of privacy frameworks (GDPR, CCPA)
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
- This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Company Overview