[Remote] Social Media Strategist

Note: The job is a remote job and is open to candidates in USA. Outside is the premier hub for active lifestyle enthusiasts, offering best-in-class content to millions of outdoor and wellness enthusiasts. The Social Media Strategist will be responsible for managing and executing social media strategies across various platforms, collaborating with teams to drive audience engagement and growth.

Responsibilities

• Execute an organic social strategy for Outside Magazine across priority platforms (Instagram, Facebook) and supporting channels (TikTok, YouTube, X, Threads), ensuring alignment with editorial priorities and broader company departments
• Create always-on, evergreen, trending, and breaking news content using platform-specific best practices, native tools, Canva templates, and static and short-form video formats
• Manage individual platform performance using core metrics including traffic, audience growth, engagement, and views
• Review performance data regularly to assess and implement strategic adjustments that maintain consistently improving results
• Execute distribution strategies across social networks, optimizing for reach, engagement, growth, viewership, and traffic with platform-native content
• Manage the creation, implementation, and communications around evergreen content through True Anthem
• Monitor account communities and engage with followers, maintaining industry-standard best practices for community management
• Manage research, review, outreach, and posting of all User Generated Content, ensuring proper rights and attribution
• Support team leads in providing performance data and platform updates on a weekly basis
• Stay current on platform trends and emerging formats, experimenting with new approaches and bringing forward ideas to keep content fresh and competitive
• Partner closely with Editorial teams to align on content calendars, upcoming events and issues, and larger initiatives that strengthen publishing cadence and drive web traffic
• Work alongside other Social Strategists to execute cross-brand promotion of editorial content, tailored to audience across brands
• Collaborate with the Outside TV team on weekly podcast and programming content planning, distribution, and performance, adjusting strategy and visuals based on results
• Manage timelines and ensure proper distribution of sales needs and assets per client briefs and partner commitments
• Coordinate with the Outside Days team for event support and social coverage, meeting sales and marketing content needs
• Maintain up-to-date files, trackers, logs, and folders in accordance with standard procedural guidelines from leadership
• Flag operational or platform-based issues and risks to leadership in a timely manner, presenting solution-oriented plans or recommendations

Skills

• 1 year of experience in social media, digital content, or a related role (internships and freelance count)
• Hands-on experience managing multiple social platforms, with particular fluency in Instagram and Facebook
• Comfortable creating static graphics and short-form video assets using Canva or similar tools
• Familiarity with social analytics and scheduling tools
• Proficient in Google Suite and Slack; comfortable working async across a fully remote team
• Exceptionally organized. You manage multiple deadlines, campaign initiatives, and cross-team communications without things slipping
• A sharp eye for platform trends and the initiative to act on them without waiting to be asked
• Clear, concise written communicator who can adapt tone and voice across brands and platforms
• Genuine passion for the outdoors and working knowledge of the sports, activities, and culture that Outside Magazine covers — this is non-negotiable
• Experience with Amplitude or True Anthem is a plus

Benefits

• Health care
• Vision
• Dental
• Retirement
• Flexible Time Away
• Sick leave

Company Overview