Marketing Coordinator

The Anti-Defamation League is the leading anti-hate organization in the world, dedicated to stopping the defamation of the Jewish people. They are seeking a Marketing Coordinator to support the execution of data-driven paid media campaigns, collaborate with internal teams and external agencies, and track key performance metrics to optimize campaign effectiveness.

Responsibilities

• Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic)
• Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars
• Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now
• Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership
• Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns
• Maintain organized, accessible records of campaign performance histories and creative archives
• Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery
• Maintain internal systems for campaign documentation, budget tracking, and insertion orders
• Assist in managing external agency relationships and support ad-hoc marketing priorities as needed

Skills

• Foundational understanding of paid digital media channels. (social media and programmatic platforms)
• Strong analytical skills with comfort working in data and performance reporting
• Exceptional organizational skills and the ability to manage multiple deadlines simultaneously
• Clear, concise communicator willing to ask questions and drive action
• Bachelor's degree or equivalent professional experience required
• The ideal candidate has experience in a paid media, digital marketing, advertising or marketing operations environment; internship and freelance experience are welcome
• Experience at an advertising or creative agency, marketing, media or nonprofit organization is a plus
• Familiarity with project management tools such as Asana, Monday.com or Smartsheet
• Familiarity with AEO, SEO, SEM and how paid and organic strategies work in concert
• Familiarity with managing budgets and tracking spend

Benefits

• ADL aims to create a working environment where every employee can thrive professionally.
• Our mission-driven work is best accomplished in an environment that supports belonging.
• ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply.
• ADL is an equal opportunity employer.
• ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
• For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at [email protected].
• ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.

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