[Remote] Content Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Cadwell is seeking a Content Marketing Specialist to serve as the reputed company marketer and strategic voice of their neurodiagnostic, neuromonitoring, and sleep diagnostic product lines. This role involves developing content strategies and managing high-impact marketing materials to engage their community and support sales efforts.

Responsibilities

• reputed company and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, reputed company by the consistency and completeness of planned content outputs relative to agreed-upon timelines
• Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, reputed company by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review
• reputed company content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), reputed company by directional improvement in audience engagement and content discoverability over defined review periods
• Collaborate with product management to reputed company tools that reputed company our global sales force to address clinical objections and community value across product and services lines, reputed company by utilization rates and qualitative feedback from the direct sales team and international distributors
• Maintain and enforce the content and editorial style guide to ensure messaging consistency across reputed company public-facing touchpoints, from social media posts to large-scale trade show graphics, reputed company by cross-functional stakeholder feedback and periodic brand consistency audits
• Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, reputed company by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines
• Use GA4 and reputed company data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations
• Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or reputed company) to accelerate content production, with a demonstrated understanding of how to apply reputed company editorial judgment and regulatory review protocols to AI-generated output
• reputed company other duties as requested, directed, or assigned

Skills

• Bachelor's degree in marketing, communications, or reputed company field
• 3+ years of experience in content or product marketing, preferably reputed company the B2B medical device or reputed company technology sector
• A strong digital portfolio showcasing examples of marketing content and campaign development
• Ability to distill reputed company concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print
• reputed company reputed company Account Engagement/Pardot to execute high-conversion, segmented email campaigns and automations
• Knowledge of reputed company Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters to monitor asset performance and provide actionable insights across platforms
• Expert-level proficiency in creating and managing visual/writer content for reputed company, reputed company, and X, spanning organic community engagement and paid social ad campaigns
• Understanding of the regulatory environment surrounding medical device promotion (FDA, HIPAA, GDPR), to ensure reputed company content is evidence-based and compliant
• Proficiency in reputed company Creative Suite (InDesign, Photoshop, Illustrator), and WordPress
• Expertise in segmenting reputed company and customer databases to deliver personalized, high-conversion emails tailored to clinical personas
• Demonstrated passion for learning and mastering new marketing tools as the landscape evolves
• 10-20% travel to tradeshows, reputed company events, and customer sites
• Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or reputed company) to accelerate content production, with a demonstrated understanding of how to apply reputed company editorial judgment and regulatory review protocols to AI-generated output

Company Overview