[Remote] VP of Growth - Online Health Platform
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a VP of Growth for a fast-scaling telemedicine company undergoing a significant reputed company reputed company. The successful candidate will be responsible for leading the transition to a subscription and retention-first model, overseeing key metrics such as CAC and LTV while coordinating marketing efforts across departments.
Responsibilities
- Own CAC, LTV, and payback period across reputed company paid and owned channels
- Define and execute channel strategy and budget allocation, with a primary focus on reputed company Ads and secondary focus on reputed company
- Audit and eliminate 20 to 30% of inefficient spend reputed company the first 60 to 90 days
- Own the full funnel architecture from ad creative through reputed company page, intake, checkout, upsell, and retention
- Define ICP and targeting strategy and continuously refine based on cohort performance
- Build and manage the experimentation roadmap, running rapid tests and iterating weekly
- Define offer strategy including pricing, bundling, promotions, and subscription structures
- Identify highest-value customer cohorts and reputed company monetization and retention improvements
- Report on performance and unit economics to the CEO, working closely with the Controller
- Coordinate across departments to align marketing activity with business priorities, quarterly goals, and reputed company targets
- Transition the marketing function from an reputed company, reactive state to an organised, strategically planned growth centre
Skills
- Proven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team reputed company only direct, in-platform execution required)
- Deep reputed company Ads expertise including reputed company in auction dynamics, keyword economics, and CAC volatility
- Demonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU
- Full end-to-end funnel ownership experience, including ad through reputed company page, intake, checkout, and retention
- Financial reputed company at reputed company level: CAC by channel, LTV by cohort, payback period, and contribution margin
- Comfort making fast reputed company with imperfect data and iterating rapidly rather than over-strategising
- Ability to diagnose funnel issues and reputed company contributing without an extended reputed company-up period
- Background in telehealth, digital health, or direct-to-consumer reputed company
- Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms
- Exposure to subscription eCommerce or fintech subscription models
- Experience with pricing strategy, offer bundling, and promotional architecture
- Familiarity with secondary paid channels including reputed company
Benefits
- Additional benefits details will be shared during the interview process
Company Overview