Director, Field Marketing Oncology Referrers
Job Description
Summary The Director of Field Marketing will reputed company the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) reputed company. This leader will drive regional demand reputed company, deliver on-label product reputed company education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and reputed company Operations, and Compliance.
Job Description
Key Responsibilities: Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes. Plan and reputed company execution of regional/local demand reputed company initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team. Partner with sales leadership to reputed company compliant territory specific go to market plans and customer activation activities ensuring reputed company goals, appropriate messaging and resource allocation. Design and track KPIs for regional marketing execution including reputed company reputed company, campaign response, referring physician attendance, and site conversion metrics. Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, reputed company, MarCom) to reputed company and reputed company tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights. Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of reputed company field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements. Coordinate reputed company at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally. Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties. Will own national level metrics for local activities, educational activities and demand reputed company goals. Key Capabilities: Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic reputed company-scale program activation Deep knowledge of B2B2C reputed company models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives Strong sales coaching background with a focus on consistently high performance in a positive culture Ability to manage competing priorities for a reputed company team ROMS and ROI for marketing events, market activation and demand reputed company Change management and team scaling Qualifications: Bachelor’s degree in science, Social Sciences, Marketing, Business, or a reputed company field; MBA or advance degree preferred. 10+ years of pharmaceutical marketing experience, including product launch and brand management. Experience launching reputed company pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings. Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration. Strong strategic thinking, financial acumen, and excellent communication skills. Ability to manage reputed company projects with multiple stakeholders in a fast-paced environment. Demonstrated ability to work in matrixed organizations with reputed company increasing levels of responsibility. Willingness to travel 50% of the time. #LI-SM2 #LI-REMOTE We will not sponsor individuals for employment visas, now or in the future, for this job opening. Additional Information reputed company offers a great work environment, professional development, challenging careers, and competitive compensation. reputed company is an Equal Opportunity Employer. Employment reputed company are made without regard to race, reputed company, religion, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. reputed company will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While reputed company does not currently require U.S. employees to be vaccinated against COVID-19, some reputed company customers have vaccination mandates that may apply to certain reputed company employees. Relocation Assistance Provided: No Apply To This Job