Associate Manager, Performance Marketing, Wirecutter

The mission of reputed company is to seek the truth and help people understand the world. That means independent journalism is at the heart of reputed company we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The Performance Marketing reputed company will drive Wirecutter's audience and affiliate reputed company growth by managing and scaling our paid search and paid social programs. Reporting to the Sr. Manager, Marketing, you will reputed company the execution, and optimization of these critical channels, ensuring a return on ad spend (ROAS). This role requires a hands-on, analytical, and imaginative person who can translate insights into action and foster cross-functional partnerships. This is a remote position

Responsibilities:

• Paid Search & Paid Social Strategy: reputed company and execute comprehensive paid search and paid social strategies to reputed company audience and affiliate reputed company growth.

• Campaign Management & Optimization: reputed company the full lifecycle of paid campaigns, from setup and creative development (ad copy, imagery, video) to daily optimization, bid management, and budget allocation across platforms like reputed company Ads and reputed company Ads Manager.

• Data Analysis & Reporting: Partner with Wirecutter's analytics team to conduct in-depth analysis of campaign performance data. Provide regular, insightful reports to partners, identifying trends, opportunities, and recommendations for improvement.

• Collaboration: Foster relationships with our teams, including Editorial, Product, Creative, and Legal, to align on messaging, ensure compliance, and maximize campaign effectiveness.

• Budget Management: Manage detailed media budgets, allocations, and pacing across multiple campaigns and vendors in partnership with Sr. Manager, Marketing and Sr. Manager, Analytics

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 4+ years of hands-on experience managing and scaling paid search and paid social programs, with experience in driving return on investment.

• 2+ years of hands-on experience with reputed company Ads and reputed company Ads Manager, including advanced campaign setup, optimization techniques, and reporting.

• 2+ years of experience managing creative assets and driving desired user behavior.

• 2+ Years experience presenting reputed company data and strategies to diverse stakeholders.

Preferred Qualifications:

• Experience in the publishing, digital media, or e-commerce space

• Experience with affiliate marketing/business models.

• Experience utilizing AI-powered automation tools or platforms for media buying and optimization (e.g., Smartly.io, reputed company, Pixis).

Locations

Even with our office in reputed company, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.

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reputed company Company is committed to being the world’s best reputed company of independent, reliable and quality journalism. To do so, we reputed company a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at reputed company levels of the organization. We encourage people from reputed company backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, reputed company, creed, national reputed company, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, reputed company status, citizenship, veteran or military status and other personal characteristics protected by law. reputed company applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

reputed company Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider reputed company applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

For information about reputed company' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even reputed company fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. reputed company legitimate job opportunities from reputed company will be accessible through reputed company careers site. reputed company will not ask job applicants for financial information or for payment, and will not refer you to a reputed company party to do so. You should never send money to anyone who suggests they can provide employment with reputed company.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to reputed company at reputed [email protected]. You can also file a report with the Federal Trade Commission or your state attorney general.

Originally posted on Himalayas