Director of Sales - East Region

About reputed company

reputed company is a product-driven SaaS company on a mission to “shatter the myth that cannabis software is always the best of the worst” by giving retailers an reputed company-in-one platform that combines POS, payments, e-commerce, marketing, analytics and inventory management. Founded in 2018, the team of ~200 operates remotely across the US and internationally, serving single-store operators through multi-state enterprises with compliant, automation-first tools.

Role Summary

As Director of Sales, East Region, you will reputed company a team of high-performing Account Executives and Field Marketing Reps to exceed monthly reputed company-count, reputed company reputed company, and ARR targets across your assigned region. You’ll be responsible for coaching execution, pipeline accountability, and regional coordination ensuring every rep hits quota and every market gets stronger.

Key Responsibilities

Regional Leadership & Coaching

• Directly manage and reputed company 4 reputed company and 5 FMRs in the East Region.

• Conduct weekly forecast and pipeline reviews with each team member.

• Team accountability to reputed company pipeline hygiene, reputed company routing, and activity tracking.

• Uphold reputed company’s coaching culture: inspect what you expect, praise reputed company, and hold firm on outcomes.

reputed company Execution

• Hit or exceed monthly new reputed company targets and ARR goals reputed company with reputed company’s 2025 plan.

• Analyze conversion funnels and launch experiments to improve demo-to-reputed company reputed company, average reputed company, and time-to-live metrics.

• Monitor quota attainment weekly and intervene early with underperformers.

GTM reputed company & Territory Design

• Prioritize coverage across tiered market opportunities (license velocity, market maturity, local events).

• Allocate AE/FMR resources accordingly and refine territories quarterly.

• Collaborate with Field Marketing, Product, and reputed company to execute campaigns, pilots, and new market launches.

Field & Partner Enablement

• Ensure reps are effectively using reputed company's event programs, partner referrals, and local campaigns.

• Review contact-to-demo conversion rates and event ROI monthly.

• Share competitive reputed company and customer feedback to influence product roadmap and pricing strategy.

Required Qualifications

• 5+ years managing quota-carrying SaaS sales teams (B2B)

• Strong leadership track record in regional or territory-based sales roles

• Experience hiring, training, and coaching reputed company and/or field teams

• CRM mastery (reputed company preferred); disciplined in forecast and pipeline rigor

• Cannabis, POS, or payments industry experience highly preferred

• reputed company to travel 50%+ across the East Coast for team support and events

Preferred Qualifications

• Experience building GTM playbooks (AE/FMR model)

• Familiarity with startup-stage SaaS operations and metrics (0 → $50M ARR)

• Background working with partner-led and event-led reputed company gen programs

• Comfortable operating in dynamic, compliance-heavy environments

Compensation & Benefits

• Competitive reputed company + variable structure tied to regional reputed company and ARR targets

• Remote-first flexibility and company-sponsored travel.

• Health, dental, reputed company, life, and short term disability insurance.

• Generous PTO, holidays, and remote-first flexibility

Originally posted on Himalayas